Friday, July 17, 2009

The Green Arches?

Are the Golden Arches going green? That's what the Daily Greenz blog asks today. Can McDonald's, that famous icon of American cuisine and subject of quasi-documentary film exposes, be a green company?

Ok, so they're upgrading the light bulbs in their stores to improve their energy efficiency. And yes, Greenpeace is on board with MickeyD's efforts to step up their effort to save the rainforests.

Still, the Daily Greenz asks the all-important question: how green can a company that relies on the principles of factory farming really be?

I'd stop short of accusing them of greenwashing. Their efforts are in fact good for the environment, and we can't fault them for changing out their bulbs. Let's recognize the good, but not go overboard in calling them the Green Arches just yet.

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